Summer Smash is our biggest customer celebration festival of the year ... in fact we'd argue that its the biggest customer celebration of it's kind anywhere! You see, we're not big on expos. In fact we feel like they're a waste of customers' time. You shouldn't have to stand in line for 3 hours just for a quick handshake and an autograph. We'd rather spend time with the people like you who make our brand possible. We're not celebrities ... we're real people just like you.
So we choose to do things a little differently. We do things bigger. So big, in fact, that we dedicate a whole weekend to the event, each and every year. You see, our company has always been about truly connecting with our people ... getting to know them, and building relationships to help each other through the struggles that we all inevitably face at some point along our own fitness journeys.
Together, we've built a community that is about more than just fitness ... and the best way to show how much we appreciate you guys, is Summer Smash!