1st Phorm Elite Athlete Mike Counihan


Police Officer | New York City, NY


I'm a hardworking guy with a passion for helping others. I split time between being a 1st Phorm athlete, and being a full-time police officer. I've been training for nearly 25 years.




what got you into fitness

Training started around twelve years old in my middle school gym class. I just liked the way it made me feel. Going into high school, I began training for football, which I played into college. After graduation, I began training to be a police officer.

what's your Source of inspiration

My line of work has become my source of inspiration, not only because of the physical demands it has, but the mental toll it takes on people. With suicide rates among police rapidly increasing, I do my best to encourage others to train for those same reasons.

what's your go-to cheat meal

Pizza ... because it’s amazing.

what's your favorite tv show

I don’t watch much TV.

what does 'never settle' mean to you

Putting an end to the complacent attitude I once had ... not just settling for average.

what's your biggest achievement

Becoming a 1st Phorm Athlete.

what keeps you going

Knowing that other people rely on me, both at work and at home. If I’m not on top of my game, lives are at risk.

how has 1st Phorm changed your life

1st Phorm has helped me build a platform that I can use to help people all over the world. They’ve also become some of my closest friends and best support system.



Opti-Greens 50

"Phormula-1 has been super beneficial for muscle gain and fat loss! I've noticed a much quicker recovery time and less muscle soreness."

Micro Factor

"Ignition, when mixed with Phormula-1, is a game changer for recovery! Ignition alone is something I've used as quick, pre-workout carbs too!"

Digestive Enzymes

"Micro Factor is the best because of how convenient it is especially with my line of work. I get everything I need concerning my daily nutrients and more!"