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OUR CORE VALUES

THE STANDARDS WE LIVE BY


If you’ve ever experienced 1st Phorm, then we would like to think that you’ve had at least a small taste of who we are. A community of people that is fully committed to making sure to leave this world a better place than we found it. Through fitness, our mission is helping people change their lives in any way that we can.

We have a passion for nutrition and health knowledge, as well as an intense drive to give each customer the best service (and products) possible. If this sounds like you, then read on to learn more about who we are both as a company, as well as individuals, to see if you are with the right group of people.

Group Workout

  LOYALTY

Core
Value

1

We are, above all else, loyal. Loyalty means being there for your teammates, being in the trenches with them, because you know they would do the same for you. Loyalty to others, but also to yourself, your goals, and your life. What we are loyal to shapes us, defines what we believe in, and the life we create.

LEAD BY EXAMPLE  

Core
Value

2

We understand that there is literally no other effective way to lead than from the front. You cannot lead if you are not willing to do. You cannot teach or expect anyone to follow your lead if you haven't done the work yourself and set the standard on what to do and how to do it.

Customer Service Meeting
Men Running

  GO THE EXTRA MILE

Core
Value

3

Always Go the Extra Mile. Always strive to over-deliver and exceed peoples' expectations in everything that you do, and do so with enthusiasm. Going the extra mile for others can be the difference between having a positive impact on them or not.

Doing the extra reps during a workout can be the difference between good results, and great results. Invest the extra time to listen to a friend or support someone in need. No matter the situation, striving to Go the Extra Mile can lead to better results, relationships, and a better life.

STAY HUMBLE  

Core
Value

4

Stay humble and practice humility when it comes to your progress and accomplishments. Staying humble is a key to long term success. Because when you stay humble you know that no matter how great you are in some areas, there is always more you can get better with which drives you to continually invest in yourself, push yourself, and work to fulfill your own true potential.

1st Phorm CEO Andy Frisella
1st Phorm Elite Athlete Tony Sentmanat

  BE DISCIPLINED

Core
Value

5

To be disciplined is to be able to follow through on what you said you were going to do, well after the excitement and motivation has gone. You cannot and should not rely solely on feeling motivated to follow through on your promises to yourself. Stay focused on executing the fundamentals of what has built momentum and success, while looking for ways to improve.

ACCEPT RESPONSIBILITY  

Core
Value

6

We believe in accepting full responsibility for our actions and performance. When you identify an issue or are given a task, own that issue or task and see it through to its completion. Do not shift blame. Work to make it right.

1st Phorm Elite Athlete Don Brown
Rope Climbing

  TAKE INITIATIVE

Core
Value

7

Do not wait to be told to do something. When you see something that needs to be done, do it. Take the initiative to get tasks done without being asked. Be self-driven and look to constantly push yourself forward and do what needs to be done to succeed. You can do this anywhere - getting involved in your community, picking up trash, helping others, and many more!

BUILD POSITIVE & FUN RELATIONSHIPS  

Core
Value

8

Work to build positive and fun relationships wherever you go. Quality, positive relationships are what people thrive on. Consistently making efforts to build strong relationships with everyone you encounter creates strong bonds and lifelong friendships, and the sense of community that truly makes life and the #Phamily so special.

Group Workout Picture
Customer Service Training Meeting

  ALWAYS BE LEARNING

Core
Value

9

Invest in yourself to be better, not only for yourself, but for everyone around you. We believe in taking the time to learn new things to better ourselves personally and improve our performance. Learning is essential to growth and our personal growth and performance have a direct impact on those around us. So by always learning, we can be the best version of ourselves and leave a positive impact.

BE SELFLESS  

Core
Value

10

We believe in always doing the right thing and making decisions based on what is the right thing to do without expectation of anything in return. We are always striving to give more than we take and constantly monitor our intent in any decision-making process.

1st Phorm President Sal Frisella
1st Phorm President Sal Frisella

  BE ENTHUSIASTIC

Core
Value

11

We are enthusiastic about being a part of the 1st Phorm #Phamily. We believe that when you are enthusiastic about something, when something truly fulfills you, you are more likely to follow through with it. Enthusiasm can make or break not only your own attitude about something, but someone else's as well. Remaining enthusiastic in situations can better help you push through life's difficulties and failures.

BELIEVE  

Core
Value

12

We believe in the big picture, the direction we are all collectively going, and exactly what needs to be done to get there. We believe in the mission and that the work will be worth it. We believe the struggle will pay off. We believe doing the right thing is the right thing, and we believe in the Core Values. More importantly, we believe in the individuals who make up our incredible Phamily! We live by these values, together and as a team, both inside and outside these walls - it's who we are fundamentally at our core, and we believe in that.

1st Phorm Summer Smash
Loyalty

We are, above all else, loyal. Loyalty means being there for your teammates, being in the trenches with them, because you know they would do the same for you. Loyalty to others, but also to yourself, your goals, and your life. What we are loyal to shapes us, defines what we believe in, and the life we create.

Lead By Example

We understand that there is literally no other effective way to lead than from the front. You cannot lead if you are not willing to do. You cannot teach or expect anyone to follow your lead if you haven't done the work yourself and set the standard on what to do and how to do it.

Go The Extra Mile

Always Go the Extra Mile. Always strive to over-deliver and exceed peoples' expectations in everything that you do, and do so with enthusiasm. Going the extra mile for others can be the difference between having a positive impact on them or not.

Doing the extra reps during a workout can be the difference between good results, and great results. Invest the extra time to listen to a friend or support someone in need. No matter the situation, striving to Go the Extra Mile can lead to better results, relationships, and a better life.

Stay Humble

Stay humble and practice humility when it comes to your progress and accomplishments. Staying humble is a key to long term success. Because when you stay humble you know that no matter how great you are in some areas, there is always more you can get better with which drives you to continually invest in yourself, push yourself, and work to fulfill your own true potential.

Be Disciplined

To be disciplined is to be able to follow through on what you said you were going to do, well after the excitement and motivation has gone. You cannot and should not rely solely on feeling motivated to follow through on your promises to yourself. Stay focused on executing the fundamentals of what has built momentum and success, while looking for ways to improve.

Accept Responsibility

We believe in accepting full responsibility for our actions and performance. When you identify an issue or are given a task, own that issue or task and see it through to its completion. Do not shift blame. Work to make it right.

Take Initiative

Do not wait to be told to do something. When you see something that needs to be done, do it. Take the initiative to get tasks done without being asked. Be self-driven and look to constantly push yourself forward and do what needs to be done to succeed. You can do this anywhere - getting involved in your community, picking up trash, helping others, and many more!

Build Positive & Fun Relationships

Work to build positive and fun relationships wherever you go. Quality, positive relationships are what people thrive on. Consistently making efforts to build strong relationships with everyone you encounter creates strong bonds and lifelong friendships, and the sense of community that truly makes life and the #Phamily so special.

Always Be Learning

Invest in yourself to be better, not only for yourself, but for everyone around you. We believe in taking the time to learn new things to better ourselves personally and improve our performance. Learning is essential to growth and our personal growth and performance have a direct impact on those around us. So by always learning, we can be the best version of ourselves and leave a positive impact.

Be Selfless

We believe in always doing the right thing and making decisions based on what is the right thing to do without expectation of anything in return. We are always striving to give more than we take and constantly monitor our intent in any decision-making process.

Be Enthusiastic

We are enthusiastic about being a part of the 1st Phorm #Phamily. We believe that when you are enthusiastic about something, when something truly fulfills you, you are more likely to follow through with it. Enthusiasm can make or break not only your own attitude about something, but someone else's as well. Remaining enthusiastic in situations can better help you push through life's difficulties and failures.

Believe

We believe in the big picture, the direction we are all collectively going, and exactly what needs to be done to get there. We believe in the mission and that the work will be worth it. We believe the struggle will pay off. We believe doing the right thing is the right thing, and we believe in the Core Values. More importantly, we believe in the individuals who make up our incredible Phamily! We live by these values, together and as a team, both inside and outside these walls - it's who we are fundamentally at our core, and we believe in that.