Fitness & Nutrition Coach | Gorham, ME


I am a certified nutrition, strength, and behavior change coach, all through the National Academy of Sports Medicine. I first started as a nutrition coach and personal trainer in my early 20's after falling in love with lifting weights and learning to fuel my body. My passion for athletic competition took me through nearly three decades of endurance racing all while maintaining my love for lifting weights. I competed in triathlons of all distances including one full Ironman, semi-professional bike racing, and adventure racing. In my 30’s I made the move to a corporate career for the stability that so many of us look for at that age, all the while hoping to return to my passion: coaching.


I dabbled in coaching during my corporate career and have always encouraged others to reach for their goals. Finally, I took the leap and started my online coaching business, Kendra Jarratt Coaching, which has grown to help thousands of people across the globe transform themselves and their lives. I work with a wide variety of people and absolutely love what I do. I feel honored and grateful to be able to work with people on their fitness journey as we work together to make the world a healthier place.




what got you into fitness

My parents raised us while they owned a sporting good store in Brunswick, Maine called "The Good Sports". The original sign hangs in my office today. From an early age I learned that health and fitness need to be a priority. Both my parents were accomplished runners and built a local community around that lifestyle. It's all I knew. I had to play a sport year round in school and thrived in an environment where I could be active and competitive. I was not a great student and really struggled all through school so I learned I would have to get the internal and external reward I was looking for athletic accomplishments was my mission. My first introduction to coaching was at a summer camp as a young teenager and I loved it even then.

what's your Source of inspiration

My parents. They used every last dollar to start a small business and follow their passion when my brother and I were toddlers. They taught us how to build a business based on core values, passion, and hard work. Others have inspired me over the years and of course I've learned from many great leaders, but without living it and watching them execute on their dreams every day while encouraging me to live mine, I'm not sure I'd be here today.

what's your go-to cheat meal

If I indulge, it's ALWAYS going to be pizza.

what's your favorite tv show

Currently I'm blown away by Naked and Afraid XL. How someone can survive in the Amazon for 60 days naked is beyond me. You'd think the show would be boring, but it captivates me. Even with a shirt, shorts and shoes that's amazing, never mind naked. I love seeing people do great things. Also, I'll watch any documentary available. I'm slightly obsessed with true stories.

what does 'never settle' mean to you

The best way I can describe it? When I get to the top of a ladder, I'm at the bottom of the next ladder. It's always been like that for me. Never done. Never finished. Never reaching the destination. I love the journey and process of living a purposeful life. When I achieve a goal, I'm ready for the next one and then next one. I like to see what I'm capable of. I like to beat my own records, challenge my own limiting beliefs and see what I can accomplish with this life we have. What's more than that? I LOVE to bring people along who want the same things. LFG is my motto.

what's your biggest achievement

Raising my son, Jack, is by far my greatest accomplishment. As a single parent for many years, I struggled, but because I'd built a foundation of persistence and perseverance, had an amazing support system in my family, I worked through that period of time with my head held high when it felt impossible. Jack is in the Army serving this great country and I couldn't be more proud of him. Completing an Ironman when my son was 4 was my second greatest achievement. I was 30 years old when I did it and it propelled me into the person I am today. It set the tone for how I lived my life. It taught me to trust myself that I would finish what I start no matter how big or small. I learned to keep my word, I learned to set boundaries and I learned that all the little things matter by spending months and endless hours committing to that goal. Lastly, starting Kendra Jarratt Coaching and making the decision to partner with 1st Phorm have been incredible accomplishments for me. With the encouragement of my amazing family and husband, I decided to leave my corporate career, live with less, start again at the financial bottom, and pour myself into the career I love - helping people!!

what keeps you going

The feeling of accomplishment and seeing what's possible. Not just for me, but for my clients. I've seen people do incredible things they thought were impossible. I've set crazy goals myself and achieved them so what's next??? It's not that complicated for me. I'm a curious person by nature and that curiosity is a major driver for me and my vision.

how has 1st Phorm changed your life

Let me be very clear. I would not be where I am today without 1st Phorm. I've thought a lot about it over the last few years together. The core values, the consistent message, the quality of my relationships with 1st Phorm employees and other coaches like me, the ongoing education and support, the same desire to help people? I am constantly amazed that there is a company like this that I get to be associated with. I could not do what I'm doing alone and with 1st Phorm in my corner, I am able to bring much more to this world.



Opti-Greens 50

"I was introduced to the Greens and Reds and started taking them daily. Along with changing my diet, bringing resistance training back into the mix, I learned about gut health which was eye opening to me. So these are a non-negotiable for me these days and have been for many years."

Micro Factor

"I have arthritis and have experienced bouts of seasonal depression and have found adding this into my healthy diet has been a game changer for me in terms of keeping my joints moving well and general mood improvements."

Digestive Enzymes

"The Post Workout Stack has been a game changer for me. I was always getting enough protein during the day but hadn't fueled my workouts properly, so adding in the carbs post workout helped me with recovery and overall performance in a way I hadn't felt before."